Watch: Zara Larsson Debuts Colorful Alternate Music Video For “Lush Life” (Intended For The US Market?)
Here’s something unexpected from Zara Larsson.
The Swedish singer debuted a brand new music video for her pop hit “Lush Life” on VEVO this Tuesday morning (July 5).
This is a complete different version to the original video that the blonde singer premiered a year ago.
I can only assume that with “Lush Life” on the rise on US radios Zara’s American label of Epic Records wanted to give the song an additional ‘boost’. And what better ‘boost’ than to give the single a brand new music video, huh? This is exactly what Lorde’s American label made her do when “Royals” was released in the USA. The thing is that I didn’t expect Epic to release a new video for “Lush Life” in Zara’s case. Why? Because unlike Lorde’s music video, Zara’s original video for “Lush Life” was already flawless and it shouldn’t have been touched in my opinion. Lorde’s original on the other hand was pretty ‘meh’.
Anyhow, if this alternate video for “Lush Life” actually improves the single’s performance on the US charts, I will just shut up.
What can we see in this newly-premiered Zara Larsson music video? Lots of colors! The new video for “Lush Life” is very colorful and it sees Zara flirting with a very good-looking man, doing choreographies with her girls, and just showing off the latest collection from H&M I think. For all of her clothes in the video look very trendy, summery-ready and give the impression of mass-produced. Why does it have to be H&M? Well, Zara’s Swedish and H&M is Swedish too, ha.