The Austin Mahone “Send It” Case: Is This A Lyric Video Or A Music Video?
This song is so wrong on so many levels for a guy like Austin Mahone. I seriously don’t know what he’s doing with his career. Now that he’s doing his ‘independent’ thing and he is more in control of his music, he is letting his writing skills show off but unfortunately he is writing the wrong songs. Did he really think a “send me nudes” song was going to revive his career? It seems to me that he is having quite a mental blockage. He should take a 5-year hiatus from music and then return with fresh new ideas and life experiences, because if “Send It” - his new single featuring Rich Homie Quan - is the kind of music he had always wanted to make; boy we have a problem.
Last night (Sept. 12) Austin dropped the “lyric video” for “Send It” - one of the songs from the dual-release he did in early August (the other one is “Way Up”) - on YouTube, however it seems that he didn’t read the definition of a “lyric video” when shooting this one below. The main focus of a “lyric video” should be the lyrics and nothing else. But what Austin has done here is shooting a music video with the lyrics embedded to the screen.
FAIL.
He should rename the title of the video below ASAP to “music video”.
The song is to embarrassing to talk about it again but the music video is alright. Alright in the sense it does have coherence with the “sexting” theme of “Send It”. There’s a pretty girl sending nudes to Austin via text messaging because - he is “alone” and he is promising to “keep it on the low”.