Robyn - "Do It Again" [Music Video]
Robyn and Röyksopp just uploaded to VEVO the full music video for their thumping electro-pop collaboration “Do It Again”. The song – that will undoubtedly be on every DJ’s must-play list this summer – is the lead single and title track from the Norwegian production duo and the Swedish singer’s debut joint EP. The May 23-released EP may only contain 5 songs, but it’s the only 5 songs you need to dance to this ‘summah’.
Were the three months we waited for the video worth it?
Well, I certainly appreciate all the hard work and time director Martin De Thurah put on to develop this treatment as well as the money Robyn and Röyksopp’s labels had to withdraw from their bank accounts to make this high-budget visual possible, but being realistic, I had to skip scenes from time to time because I just didn't feel like watching the whole thing. True I was expecting something more club-themed, choreography-tinged, but I wouldn’t have been contrary watching a more original treatment, however, for some reason I think Robyn and Röyksopp went a little too far with their ‘ideas’ for the “Do It Again” ‘revolutionary’ video. Oh, and if you’re wondering, this was shot in Mexico.