New Music: Jessie J (ft. Rixton & Jhene Aiko) - "Sorry To Interrupt" (Full Song)
This has to be the strangest collaboration ever. I mean, Jessie J, Rixton and princess Jhené Aiko in a same song? I just couldn’t believe my eyes when I read the collaborators’ names on “Sorry to Interrupt”.
Commissioned by Kellogg’s Pop-Tarts for their new “Crazy Good Summer” campaign, the pop/R&B number, produced by DJ Mustard, and premiered tonight (June 10) via SoundCloud and YouTube, is probably one of the most SOLID original songs I think I’ve ever heard coming from a multinational’s mere marketing campaign. I just assumed songs from this kind had to always be super radio-friendly, pop, and a bit carefree-sounding, but “Sorry to Interrupt” sounds so legit, and in view Jessie J is credited as the lead singer, it could perfectly pass as a song from her latest album. Pretty solid, pretty good. I’m impressed.
But what’s up with Jhene only getting one verse? Now that’s wrong on so many levels. And couldn’t Kellogs find someone just a bit more popular than Rixton? Oh well, perhaps their budget for this song wasn’t too big.
And what’s “Sorry to Interrupt” about? I’m not totally sure. But it has be something about standing one’s ground.