Jhené Aiko - "The Pressure" [Music Video]
Jhené Aiko sports blonde braids in the music video for "The Pressure". The The Fisticuffs-produced mellow R&B track is confirmed the next official single from the Californian singer’s upcoming full-length debut album “Souled Out”, due in stores on September 9th via Def Jam. The exotically beautiful chanteuses reflects in the song lyrics about the difficulty and stress she experienced in trying to wrap up the recording of "Souled Out".
"The Pressure" music video review
She's sported braids before, but this is the first time she's sporting BLONDE braids. In the intense video for new single "The Pressure", Ms. Aiko shows how the love for a man, family, and friends affected and complicated the creating process of “Souled Out”. Thankfully, though, that “complication” ultimately fed the brain-storming of ideas for the album. E.g: "The Pressure". Scenes in the video include Jhené fighting with his love interest, being unable to write lyrics on a sheet of paper as two friends fight and make noise, or putting a fake happy face at a red carpet when the only place she wanted to be at that time was the recording studio. In the end, Jhené finds calm under the moon light. The music video was directed by Childish Gambino and Calmatic.
