A Great Big World - "Hold Each Other" [Music Video Premiere!]
Ian Axel and Chad King of A Great Big World live in a utopian reality in their newly-premiered music video for their song “Hold Each Other”, which is the lead single from the duo’s upcoming yet-untitled second studio album that is expected to come out later this year via Epic Records.
With this positive, feel-good piano-driven song, A Great Big World say: “We are hoping that we can inspire people, even just a little, to fearlessly speak their truth when it comes to who they are and who they love”. “Hold Each Other” is a great song, very Fun.-esque if you will, and it’s so unlike anything that’s currently playing on radio - this has a real message and not like every other song that talks about either sex, fantasy love or getting drunk and party non-stop. Yet, for some reason I think AGBW will end up being a one-hit wonder; “Say Something” being their only real hit for all eternity.
The Noble Jones-directed “Hold Each Other” MV shows singers Ian Axel and Chad King, and song collaborator, rapper Futuristic, walking the L.A downtown streets as they spread love, with hugs, throughout the entire population. AGBW’s “utopian reality” in this video will see everyone caring about each other, and everyone feeling super happy.